Having nominated the Segittur (State Society for the Management of Innovation and Tourism Technologies), has received approval Calafell destination Europe Senior Tourism program, 2015/2016 edition. As of October 28, all operators certified under this program may include Calafell as a destination in their marketing plans.
Europe Senior Tourism is a pioneering international project. It is a travel program for stays from October to May in hotels 3 and 4 stars, promoted by the Ministry of Tourism, directed to seniors 55 Europeans, who want to enjoy an active holiday sharing experiences. The main objectives of the program are the revival of economic activity, creating and maintaining employment in the tourism sector, the fight against seasonal tourism and promotion of tourism in the approved destinations.
The municipality will offer visitors this program, among other things, a 50% overall ticket for the visit of Heritage Calafell. advertising will be made and will ease the operators if necessary, to use some of the municipal infrastructure, such as theater Joan Colet. Operators will also be offered the opportunity to learn firsthand Calafell, by organizing various fam trips and press trips those tour operators or travel agents who deem it necessary to subsequently sell our destination.